TPOD

Established Yashima Design Office in 2009, I, as Toshiaki Yashima, graduated from a state high school in Hawaii and later studied law at Hosei University. Before deciding to become a designer at age of 30, I had a diverse range of work experiences such as travel tour conductor, waiter, bartender, hotel receptionist, construction worker, driver, and building cleaner. In my late twenties, I discovered sign/ information design and pursued the industry from there. One of the biggest triggers that interested myself in the signage industry is the bitter experiences of living abroad with language barriers. Not only designing beautiful designs, but I also hope to have an attitude like a lawyer and community doctor to help and support the clients and designers.

In the actual works, I take sincere considerations into collaborators, history of the land, geographic and surrounding environments, providing necessary information to the visitors including the foreigners who cannot understand the language. I am also aiming to create an environment where people can move and live comfortably and grow a special attachment to a specific location.